Beacons has proved to be one of the top link-in-bio tools on the market.
By allowing users to link to other websites from their social media profiles, it allows creators to develop their following and centralize donations, affiliate links, and collaboration opportunities through all their links. Beacons promises to help you in choosing what to focus on in order to further improve your visibility on social media, whether you're a singer, influencer, actor or athlete, or everything in between.
There are so many reasons to use Beacons, and below we have compiled a list for inspiration to get started.
Sia
Sia's Instagram
Sia's Beacons' Link
Look at what singer Sia has done with her Beacons page. Vibrant, fun, and very much on trend, she uses yellow and pink as her theme, which are signature colors used on her Instagram account. The first thing you will notice on Sia's Beacons page is the option to signup to her mailing list. The rest of the links take you to various projects she is working on, such as her new Christmas vinyl, which is available for pre-order, and various charities she supports. Sia's Beacons page is a good example of how you can customize color, design, and icons.
Silent Rocco
Silent Rocco's TikTok
Silent Rocco's Beacons' Link
Modern mime artist and pantomime content creator Silent Rocco uses his Beacons page to showcase his TV appearances and upcoming gigs. He uses an all-black background as a theme with a neon purple illusion of himself. A YouTube video of his talents is the first thing you see. As you hoover over the links, it's quite cool how they move and turn bright pink. Silent Rocco also has a link we haven't seen before on Beacons, which allows you to buy him his daily coffee.
Barstool Sports
Barstool Sports TikTok
Barstool Sports Beacons Link
With a huge pop culture following, Barstool Sports has taken their Instagram and TikTok approach and modified it to their Beacons page. Totally on brand, they have taken advantage of so many features, from customizing the background color to match that of their logo to linking their most watched YouTube and social media videos to their podcasts and cancer awareness apparel store.
Greenday
Greenday's Instagram
Greenday's Beacons's Link
With 3.9 million followers, Greenday has taken advantage of their Instagram following by adding their Beacons link on their profile. Opting for a more simple and minimalistic look using a black background with red buttons. They link their tour dates, YouTube channel, and online coffee shop.
Bored Teachers
Bored Teacher's Instagram
Bored Teacher's Beacons' Link
The biggest community of teachers in the world, Bored Teachers, keeps it classy with a simple blue gradient background. They make use of adding multiple social media icons to the top of their page. Their links promote free educational products, informational blogs, podcasts, and comedy tour.
That Geek Family
That Geek Family's TikTok
That Geek Family's Beacons' Profile
Here is a TikTok account run by a self-proclaimed family of geeks using their social media accounts to link their Beacons page. They have made their Beacons page colorful and fun by adding movement to their buttons. As you hover over the links, the buttons start to move. They also use Beacons media kit, which allows businesses to collaborate with influencers by checking their analytics from their TikTok accounts, such as engagement, average views, and comments.
Kaja Beauty
Kaja Beauty's TikTok
Kaja Beauty Beacon's Link
Makeup brand Kaja Beauty shows us how to be playful. Their Beacons is customized with a pink background and teal buttons, keeping on point with their branding. They focus on showcasing their latest makeup by doing makeup tutorials on TikTok and using their Beacons page to link all the shops where you can buy the products they use. They also have previews of their most viral TikTok videos with links that take you directly to a shopping cart to purchase.
Wong Fu Pro
Wong Fu Pro's Instagram
Wong Fu Pro Beacons's Link
Here is an Instagram account of two producers who use social media to highlight their sketches, interviews, and short films. They use Beacons to promote their latest work; they also have links promoting their courses. They have kept the background of their Beacons page a solid dark green and have designed the thumbnails to be half photo and half text giving it a dynamic design. Toward the bottom of the page, they have placed a signup option, taking advantage of this feature and using this as a funnel to get people onto their mailing list.
Product Design By Marisa
Product Design by Marisa's TikTok
Product Design by Marisa's Beacons' Link
App designer Marisa uses social media platforms like Instagram and TikTok to promote her UX designs and app designs. Being a designer, Marisa has decided on a minimal design theme keeping the background white. Her profile picture matches the black and white theme, as do the buttons that link to her amazon storefront, Uxcel, newsletter, and free UX templates. The buttons change color from white to black once you hover over them.
Fall Out Boy
Fall Out Boy's Instagram
Fall Out Boy's Beacons' Link
If you need some inspiration for your band, Fallout boy can provide excellent ideas for how to establish your brand if you're a budding musician looking to do it right. Their Instagram page takes you behind the scenes and gives you a glimpse of life as a fallout boy. Keeping on brand for their Beacons page, they have used a black and white background photo of the band. Front and center, you will find the icons for their social media and music pages, and the buttons link to their tour dates, website, and merchandise shop.
mmmmmlabs
mmmmmlabs' TikTok
mmmmmlabs' Beacons' Link
A somewhat different TikTok account, mmmmmlabs take you on a foraging journey through the West Coast of the USA. A fun and very interesting account, Murray Nguyen teaches you how to live off the land. His Beacons page, on the other hand, is more promotional, where he offers a service to jump on a phone call to learn about content creation, foraging, or even to identify something you foraged. There are also links to long-form YouTube videos and social media content. The theme he uses for Beacons is a calming moody sunset with transparent icons and links that change color as you click on them.
Emily Rayna
Emily Rayna's TikTok
Emily Rayna's Beacons' Link
Emily Rayna is known for her passionate DIY projects and home renovations. Her TikTok is full of DIY how-to videos on trend with her style and brand. Of course, being a designer, her Beacons page is beautifully put together with a background photo of Emily in front of a DIY project. Front and center, there is a YouTube video of one of her latest DIY projects. The rest of the links take her audience to all her social media platforms. Emily's Beacons page is also a verified VIP account.
Dr. Jamie Pachon
Dr. Jamie Pachon's Instagram
Dr. Jamie Pachon's Beacons' Link
Here is an example of a doctor using Instagram and Beacons to market his services. Unlike many Beacons pages, what you will see here is how Dr. Jamie Pachon has linked his Whatsapp number as the first link, inviting potential clients to start a direct chat with him. He also has links to specific procedures and his YouTube channel. He uses a custom background photo of himself in an operating theatre with a theme that exudes exclusivity.
Joshua Robinson
Joshua Robinson's TikTok
Joshua Robinson's Beacons' Link
Joshua Robinson, or Oshua, as he is commonly known, is an artist/actor/comedian who walks the street asking candid questions to random strangers. His Beacons page is a mash-up of all his TikTok links, Facebook, and other social media. To make it more personal, he has added a link to a playlist of his favorite songs on Spotify. He uses a cool custom blue pattern-themed background, which makes the orange titles on his page really pop.
Noel Deyzel
Noel Deyzel's Instagram
Noel Deyzel's Beacons' Link
As a bodybuilder, Noel Deyzel's Instagram is loaded with motivational and fitness posts teaching his audience how to keep a healthy mind and body. His Beacons page is the exact same way. He keeps it totally on brand, using a background picture of himself working out, and uses links to promote his supplements, clothing brand, and coaching service. Aside from that, he links his social media accounts as well as his YouTube channel.
Hallee Smith
Hallee Smith's TikTok
Hallee Smith's Beacons' Link
This next Beacons account belongs to Halle Smith, a video creator on TikTok and Instagram. What's interesting here is how she uses her Beacons page as her website. She has an introduction YouTube video at the top of her page, which explains what she does for a living and highlights some of her most viral videos. As her header, Hallee has the link to her media kit; however, she has done something very clever to access this. One must enter your email address to unlock the information that lets you see all of her previous collaborations and analytics for anyone interested in collaborating with her.
Beacons
Beacon's Beacon's Link
Lastly, for some real inspiration on what you can achieve when creating a Beacons account, we have added Beacons very own page. You will get an idea of all the features you could add to your own page. Not only to promote your social media pages but also to learn about the opportunities to make money by utilizing their media kit. Their page contains handy tips to make your page look and feel more professional.
