Instagram and Tiktok are two crucial social media platforms for businesses and influencers. These powerful platforms drive traffic to your website and store and bring conversions. If you have a lot of great content to share with your audience and have been promoting products and services using Instagram and TikTok, you probably are tired of the single bio link option. Whenever you want to announce a new product or share something new, one link seems inconvenient to change or update.
But what's the solution to get more out of your single bio link? A link in bio tool. Enter Linkin.bio by Later.
Now, most creators and businesses are widely using bio links tools. If you want to link all your socials, videos, products, and podcasts under one link, you might consider Later's Linkin.bio tool.
Linkin.bio by Later allows you to create a fully customizable link in bio page that contains all your affiliate links and drive traffic from your Instagram and TikTok profiles. Linkin.bio is the perfect tool for bloggers, online publications, businesses that share new content often, and brands with shoppable products. There are tons of features and benefits of this Linkin.bio tool that make it a good choice.
This guide will discuss the product, its top features, pricing, and benefits. Also, we'll review similar products to Later's Linkin.bio. Continue scrolling and reading to learn an in-depth review of this bio-link tool. Let's dive into the details!
Popular Link in Bio Tool Linkin.bio came from the social media planning tool Later, which was added as an extra feature. This website-based tool allows you to create an optimized and clickable landing page. You can add multiple links to your website, online platform, or latest blog post on the landing page and drop the link in your Instagram and TikTok profiles. When people click on your link, it'll direct them to your landing page. And your audience will discover more about you, your business, and your products.
This advanced tool by Later has great Shopify integration that allows you to track sales and revenue. Linkin.bio has a free plan with limited features, three paid plans with advanced features, and a 14-day free trial on all paid plans. Linkin.bio is a perfect fit for influencers, creators, brands, and businesses to take their reach to the next level.
Overview of how Linkin.bio works for creators.
Linkin.bio is one of the advanced tools of Later. Later was founded in 2014 as an Instagram scheduling platform. Afterward, the platform has grown into a marketing platform for Facebook, Twitter, Instagram, and Pinterest. They launched the Linkin.bio feature in 2016. Now, this Canadian platform has more than 7 million users worldwide.
If you want to engage your audience and take your followers from your profile to anywhere with a single link, you should use this Linkin.bio tool. Also, it is an excellent tool for tracking your posts, analyzing them, optimizing them, and bringing more conversions.
Linkin.bio Top Features and Benefits Here are the top features of Linkin.bio:
Customize the link in bio page You can fully customize your link in bio page. It allows you to add social links to various platforms. You can add link buttons, contact forms, and social media widgets to your page. However, you can not accept payments through it. Moreover, Linkin.bio offers the option to customize background colors, fonts, themes, and text icon colors.
Mobile App
While it feels standard that most link in bio platforms should offer a mobile app for creators to be able to update their links, not all of the platforms currently offer it. Linkin.bio does offer it, so you can edit your links from your phone in a convenient way as needed. Likewise, you can schedule your posts through the app.
Linkin.bio has a mobile app you can use to make updates.
Feature latest Instagram and TikTok Posts Another great feature of this Linkin bio tool is that it allows you to feature your latest Instagram and TikTok posts. You can choose any of your recent posts and add links on those posts to any site or store. Each of the posts can be linked to a different website.
Shopify Store Integration and Track Sales Linkin.bio allows you to integrate your Shopify store into products in your Linkin.bio. Also, it gives you the option to track your sales and revenue. By integrating, you can track which post is generating sales. However, you can add up to five links on every Instagram post.
MailChimp Integration Not only does it have Shopify integration, but it also has great MailChimp integration. This feature lets you grow your email subscribers to inform your audience and keep them up-to-date with your products and services.
Brand Deals Feature Linkin.bio also has a nifty new feature that once you're signed up with your social media accounts, brands can find you and offer you brand deals. While there's reason to be skeptical of actually finding brand deals using this platform, it's also worth keeping an eye out for how they continue to evolve this feature. There's a lot of platforms that do something similar like Swipehouse and Collabstr .
Creator and Brand Collabs from Later
Aesthetics and Design Linkin.bio looks clean and modern. In it, you have six ready design options. You can customize the color of the button & shape and add a profile section. You can design your page according to your brand aesthetic. Due to its user-friendly and neat design, the tool makes it easy for your audience to find what they're looking for.
Best Time to Post Because Later was originally started off as a social media planning and scheduling tool for brands, they have a ton of data on when posts perform the best. According to their site, they share these best practices with creators. So, by following Later's recommendations, you can maximize how much engagement your content gets across top social media platforms.
Linkin.bio Best Time to Post feature.
Linkin.bio Pricing: Free Plan with three Premium Plans Later offers a forever-free plan in which you can use Linkin. bio and three paid plans with plenty of advanced features. Let's take a look at these plans and the features they offer.
Free Plan: $0 With the Free Plan, you get access to the following features:
One social set apps basic features Ten posts per social profile Make your linkin. bio feed Google Analytics UTM Tracking Limited Instagram analytics
Starter Plan: $18 per month With the Starter Plan, you get access to the following features:
Add unlimited buttons to your page One social set One user 30 posts per social profile Customizable Linkin.bio page Add up to five links to Instagram posts Add a single link to TikTok posts Add featured media Link Shopify Account Add Mailchimp Form See linkin.bio page analytics for up to three months Landing Page customization options
Growth Plan: $40 per month With the Growth Plan, you get access to all Starter Plan features plus the following:
Three social sets Three users No Later branding See Linkin.bio page analytics for up to 1 year plus page views by location
Advanced Plan: $80 per month With the Advanced Plan, you get access to all the above Plans features plus the following:
Six social sets Six users See Linkin.bio page analytics for up to 1 year plus page views by location
Later linkin.bio pricing
Other Link in Bio Tools to Consider Apart from Later's Linkin.bio, there are other great link in bio tools that can work well for influencers, bloggers, and B2C companies. So, if you're unsure about the Linkin.bio tool by Later, here are some of our favorite products similar to this platform.
Linktree Linktree is the most popular link in bio tool out with over 20 million creators using it. The company is even worth over a billion dollars making it a tech unicorn, which is still rare in the creator space. It allows you to generate a single link and connect all your audience on a single platform. This unique link-in bio tool has an easy-to-use interface and drag-and-drop page builder. Another valuable feature about Linktree is that you can quickly edit, add and remove URLs. However, it does not allow for the convenient integrated linking to Instagram posts like Linkin.bio allows for.
Here are some of the top features that Linktree offers:
Unlimited links Customized themes Simple, modest interface Advanced analytics Email and SMS integration Link Scheduling Mailchimp, Amazon, and Google Sheets integration Ability to connect google analytics and Facebook Pixels for retargeting In terms of pricing, Linktree has a free plan and three paid plans:
Starter Plan : $5 per month Pro Plan :$9 per month Premium Plan: $24 per monthIts free Plan is worth trying due to all the essential features every beginner needs to get started. The paid plans offer advanced customization, analytics, schedule links option, and other additional features. Linktree is a good fit for everyone who wants to showcase their digital presence and engage with their audience by featuring affiliate links and embedding social posts.
Beacons Beacons is another popular link-in bio app made explicitly for creators, and it is a big competitor of Linktree. This platform has taken customization to a whole new level. You can create a unique page, add links to your page and embed content from your social media accounts or products and services you want to promote. Also, the app allows you to make money through its monetization blocks.
Here are some of the top features that Beacons offers:
Add unlimited links Add multiple pages Custom domain Monetization blocks Tons of customization options Intuitive interface Customize blocks Beacons had a free Creator Plan and a premium Entrepreneur plan. The Entrepreneur plan costs $10 monthly and unlocks all the advanced features. However, its creator plan has more than enough features when you start your creator journey. Here is an in-depth review of this great link in bio app to learn its other advanced features. If you already have Beacons, check out these 17 examples for inspiration on how to set up your page.
Milkshake Milkshake is a link in bio tool that is more of a website builder. It allows users to create a beautiful website without coding skills, link all their social profiles, and tell customers more about their brand. It is popular because of its designs and easy-to-use interface. If you want the perfect aesthetic for your link in bio page, you should try this app.
Here are some of the top features that Milkshake offers:
Create multiple pages Tones of designs Stunning aesthetics Customize your site according to your brand Embed Youtube videos Create a sales funnel & call to action to turn your visitor into customers Create a store with a Milkshake website
Milkshake has a free tier and an affordable premium tier. Its free Plan gives access to all features except the removal of its logo. In contrast, the paid Plan charges $2.99 monthly and removes branding. Milkshake is best for Instagram first-creators who want to make a friendly landing page for link in bio on mobile.
Carrd Another excellent tool that solves the link in bio problems is Carrd . Carrd is a perfect fit for solopreneurs and freelancers who want to build a simple and responsive one-page site. Whether it's a portfolio or a simple landing page to sell your products, Carrd is worth considering. It has a simple drag-and-drop style that does not require advanced knowledge to design a website.
Here are some of the top features that Carrd offers:
Simple drag-and-drop editor Google Analytics SEO features Embed videos Responsive designs Variety of templates Custom domain Password protection Seamless Integrations Carrd has multiple pricing tiers, including:
Free Plan :$0 Pro Lite :$9 per year Pro Standard :$19 per year Pro Plus :$49 per yearThe free Plan provides pretty good offerings to create a decent one-page website, and the paid plans offer a 7-day free trial and pro-exclusive features. This platform might be best for you if you're a freelancer or an agency that makes landing pages for clients. Also, if you want to create a free Linkin.bio page or create one at a low cost without platform branding, you should consider this. You can read our in-depth review of Carrd here.
Final Thoughts on Later's Linkin.bio Linkin.bio is a Later advanced feature that lets you create a clickable link in bio page and drive traffic from TikTok and Instagram profiles to anywhere you want. The tool is an excellent fit for influencers, small businesses, and creators.
Linkin.bio is one of the straightforward tools that offer great features. You can schedule links, manage all your links, engage your audience, and track sales with just a single link. If you have an e-commerce store, this link in bio tool is perfect for you as it'll make adding various links to shopping posts easier. However, if you want many design options for the page or something less expensive, you should consider alternative options like Linktree and Beacons.
